Graphic design, brand identity, marketing, photography
AI-JIA! is a take-out eatery runned by a close family friend, famous for her traditional Taiwanese dishes. I helped establish a brand identity and from there, created various promotional posters and mockups.
The following deck features the brand book, and explanations on how the brand came into fruition.
The final posters, with the QR code added to allow customers to directly order through WeChat. In addition to promotional posters, stickers were also designed that were placed onto take-out containers that could be altered depending on the dish being served. Overall, the various assets for AI-JIA! could be used as separate pieces, or put together for one cohesive logo.